King Family Estate Demanding Cut of MLK-Obama Merchandise

By: Errin Haines

ATLANTA - Zealous guardians of his words and his likeness, the family of the Rev. Martin Luther King Jr. is demanding a share of the proceeds from the sudden wave of T-shirts, posters and other merchandise depicting the civil rights leader alongside Barack Obama.

Isaac Newton Farris Jr., King's nephew and head of the nonprofit King Center in Atlanta, said the estate is entitled to hundreds of thousands of dollars in licensing fees — maybe even millions.

"Some of this is probably putting food on people's plates. We're not trying to stop anybody from legitimately supporting themselves," he said, "but we cannot allow our brand to be abused."

But while Obama's election as the first black president may be the fulfillment of King's dream and could yield a big windfall for his estate, policing his image and actually collecting any fees could prove to be a legal nightmare because of the great proliferation of unauthorized King-Obama paraphernalia, much of it sold by street vendors.

King's writings, likeness and voice are considered intellectual property, and almost any use — from graduate thesis papers to TV documentaries — are subject to approval by his estate, now administered by his surviving children, Martin Luther King III, Dexter King and the Rev. Bernice King. (Because Obama is an elected official, his words and image are in the public domain and can be used without permission.)

King Family Estate Demanding Cut of MLK-Obama Merchandise....