Laurel J. Richie Named WNBA President

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Veteran marketing executive, Laurel J. Richie, who brings more than three decades of experience in consumer marketing, corporate branding, public relations and corporate management, has been appointed President of the WNBA, NBA Commissioner David Stern announced today.

Richie will be responsible for the day-to-day operations of the world’s premier women’s sports league, which tips off its historic 15th season this summer. She will assume her new role on May 16, 2011, reporting to NBA Deputy Commissioner and COO Adam Silver.

With a long track record of developing award-winning campaigns that transform brands and drive business results, Richie served most recently as Senior Vice President and Chief Marketing Officer for Girl Scouts of the USA. She was responsible for the organization’s brand, communications, publishing, marketing and web-based initiatives, and was the driving force behind the recent brand revitalization of this well-loved American icon. “Laurel combines extraordinary marketing and brand management skills, with a tremendous enthusiasm to help evolve young women into leaders,” said Stern. “She joins the WNBA at such an exciting time in its history and we know her expertise will be key to continuing the growth and success of the league.”