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Monday, February 18, 2008

BLACKS, HISPANICS HIT HARDEST BY DIGITAL TV SWITCH



If TV's big switch from analog to digital broadcasts were to happen today instead of the scheduled Feb. 17, 2009, a large percentage of African-American and Hispanic households would be left in the dark, according to a new report released Friday by Nielsen research.


According to the study, 13 million households would be without any service, and another 6 million households would have at least one set that would not be able to receive digital signals.

The report suggested that African-American and Hispanic households are the least prepared for the switch -- with 17.3 percent of Hispanic households unable to receive digital signals on any set in their homes.

Affected households can get a digital converter box, buy a new television or sign up for cable or satellite service or one of the newer cable-like services being offered by phone companies.


Most U.S. TV stations already broadcast digital signals as well as analog. What's happening a year from Sunday is they'll switch off the analog signals. No one with cable or satellite service will be affected, nor will anyone who gets stations over the air with a newer TV with a digital tuner.

Those who will be affected are the 13 million or so households that get TV broadcasts exclusively over the air and have a TV more than a few years old — or even a newer TV that's relatively small. Also affected are TVs not connected to cable, even if a home has cable.


A government program said Friday that it will begin sending out coupons tomorrow (Feb. 19) worth $40 each to any U.S. household that requests them to subsidize buying a box. Each household is entitled to two coupons for the boxes, which are just coming into stores now, start at $40 or $50, making this option easy and practically free. The government says it has funds for 33 million coupons. To get one, go to http://www.dtv2009.gov or call 1-888-DTV-2009 (1-888-388-2009).

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