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Monday, December 12, 2011

Oprah Wants Black Audiences To Back OWN

English: Oprah Winfrey when she was with Barac...Image via Wikipedia
By Kia Miakka Natisse

Dear black people,

Oprah wants you back.

Not to say that she completely abandoned the African-American community over the course of her rising career, but we did become less of a priority. It wasn't personal, it was business - good ratings equals good money, and shows geared towards Middle-American white women fortified her brand.

However now that The Oprah Winfrey Show is kaput, the tables have turned in our favor. There is a crack in Oprah's titanium empire, and that crack is her struggling TV network. It seems her core audience from her daytime talk show, its various spin-off entities, and the magazine couldn't find the time to dial in to the OWN network. As much as white middle American loved Oprah the talk show host, interest waned in Oprah the network executive. CONTINUE....

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